How to Define Your Target Audience in Three Steps

If I had six hours to chop down a tree, I’d spend the first four hours sharpening the axe. — Abraham Lincoln To be effective and efficient in any endeavor, you need to properly prepare your tools; otherwise, you’ll waste time and effort and end up with an incomplete or botched job. The same applies […]

What Is a Sales Funnel and Why Is It Important?

One of the most common questions we get asked by clients is, “What’s the most effective marketing technique that’ll get me leads?” Unfortunately, the question is impossible to answer. It assumes there is one technique that will turn someone who’s never heard of your business into a paying customer. We wish it were that easy! […]

5 Industrial Email Marketing Tactics

For more than 20 years, email has been one of the most effective digital marketing tools available, especially in the industrial space. For every new channel that opens up, and for every flashy new technology at our fingertips, email remains the one that drives the highest ROI. Nothing is more personal and direct than email […]