Frequently Asked Questions

Skepticism is reasonable: You’ve probably encountered some sort of “blueprint” or “roadmap” before. Maybe it wasn’t all you were expecting. Maybe it was an automated SEO report or a generic list of recommendations that didn’t provide specifics, or any real value.

Our Blueprint isn’t just a proposal. Rather than pitching you services, it will demonstrate exactly which marketing actions will help your business, and how. Your Growth Manager will be working with you and providing deliverables that you’ll benefit from, even if you don’t choose to hire us for a website rebuild or managed campaigns.

Most importantly, our Blueprint is not generic. While we adhere to inbound marketing best practices, the strategy and planning we provide in the Blueprint will be unique to your business because it will be created through research and consultation.

If your brand messaging is on point and you already have buyer personas and a marketing strategy, that’s great! It will make the process even smoother. We’ll incorporate what you have and adapt your Blueprint as needed.

However, we won’t skip the Blueprint, because it’s a critical step in the process. While you know about your business, we need to make sure we get to know it as well, so we can market you effectively. It’s also a great opportunity to test out your Growth Manager and make sure they’re the right fit for your needs.