Frequently asked questions

Account & Billing

Marketing Campaigns

Absolutely! We take the inbound-first approach because of how important it is to have your website and content on point. But once your inbound campaigns are running, we can certainly work with you to launch outbound campaigns. Our ad specialists have several certifications including Facebook Blueprint, Google Ads Search, Google Ads Display, and LinkedIn advertising.

Marketing Strategy

If your brand messaging is on point and you already have buyer personas and a marketing strategy, that’s great! It will make the process even smoother. We’ll incorporate what you have and adapt your Blueprint as needed.

However, we won’t skip the Blueprint, because it’s a critical step in the process. While you know about your business, we need to make sure we get to know it as well, so we can market you effectively. It’s also a great opportunity to test out your Growth Manager and make sure they’re the right fit for your needs.

Skepticism is reasonable: You’ve probably encountered some sort of “blueprint” or “roadmap” before. Maybe it wasn’t all you were expecting. Maybe it was an automated SEO report or a generic list of recommendations that didn’t provide specifics, or any real value.

Our Blueprint isn’t just a proposal. Rather than pitching you services, it will demonstrate exactly which marketing actions will help your business, and how. Your Growth Manager will be working with you and providing deliverables that you’ll benefit from, even if you don’t choose to hire us for a website rebuild or managed campaigns.

Most importantly, our Blueprint is not generic. While we adhere to inbound marketing best practices, the strategy and planning we provide in the Blueprint will be unique to your business because it will be created through research and consultation.

Platform / Technical

Yes, we support both free SSL certificates and custom SSLs. Our free SSL certificates are generated by Cloudflare and are suitable for the majority of websites. However, we also support custom SSL certificates for websites that require them.

Website Build

We don’t want to waste your money by directing visitors to a site that isn’t able to effectively capture leads. As part of the Marketing Blueprint, we’ll assess your current website: Is it consistently capturing leads? Does it demonstrate your differentiation in the market? Does it offer an organized and appealing experience for the user? How is its search performance?

If it checks all the boxes, we may not need to rebuild it. If we do, you’ll have ample opportunity to direct its design and make it a reflection of your brand and your personal tastes. The most important thing is that your website is working well before we launch your marketing campaigns.

Website Support

Yes, you can! You’ll have full access to the backend of your site to make changes yourself via the WordPress dashboard. If you’re signed up to our Website Support or Dedicated Support plans, you can also send any website requests to us, and we’ll take care of them for you.