Process
Phase 1
Marketing Blueprint
Onboarding and Discovery
Through a series of 1:1 calls, I will learn about your business and work with you to define your areas of differentiation.
Define Your Ideal Customer
Rather than trying to target a broad audience, we’ll work together to identify which customers you can help the most. By having a specific audience in mind, we’ll be able to speak to their pains.
Develop Your Brand Messaging
With your ideal customer in mind, we’ll develop the story of how they can benefit from your offering. This will allow me to create persuasive copy with you positioned as their guide.
Specify Your Brand Style
I will make sure the copy, images, and design elements reflect your style preferences and company values. You’ll be able to specify what you like, and what to avoid.
Create Your Website Plan
With a deep understanding of your business, target audience, and competition, I will propose a plan for your new website, including a sitemap and content proposals.
END OF PHASE 1
At the end of this 5-week Marketing Blueprint process, you’ll have a fully developed marketing plan. Next, we’ll put your plan into action and begin building your website.
Phase 2
Website Rebuild
Copywriting
Using your new sitemap and messaging, we’ll work together to outline the language for each of your site’s pages. Then, I’ll work with professional copywriters to create the copy using our knowledge of your business and market.
Design
You’ll have a basic visual representation of your new site’s design. You’ll be asked to approve layouts, fonts, colors, images until they are just the way you want them.
Prototype
This looks and behaves like a live website. With your GM, you’ll review the functions and user experience.
Development
My developers will get to work building the back-end architecture. They will create your site on WordPress, using the Elementor page builder so it can be updated easily.
Launch
We get your new site live and closely monitor it for performance and stability. Your pages are optimized by our SEO specialists.
END OF PHASE 2
At the end of the 8-12 week rebuild process, you’ll have a website that appeals to your target customers and leads them to conversion. Next we’ll develop and launch your new marketing campaigns.
Phase 3
Managed Campaigns
Campaign Planning
I’ll identify a subset of your target audience with high conversion potential and plan the ideal content (blog posts, eBooks, webinars, etc) and outreach channels.
Content Creation
I will turn to my team of writers to develop content that appeals to your target audience and inspires them to take action.
Campaign Launch
We will market the campaign via the channels established in step one: on your site, to your email list, and through advertising.
Ongoing Optimization
I will constantly monitor and fine tune your campaign. In addition, feedback from you and your sales team will enable me to improve your campaign according to what you’re actually seeing on the ground.
Quarterly Review
At the end of each quarterly campaign, we will discuss what went well and what can be improved. These lessons that can be applied to future campaigns, ensuring the iterative process benefits your growth.
Quarterly campaign cycles
We'll build a marketing machine that grows with you.
Through the course of these 90-day campaigns, you are building a body of marketing content that empowers your sales team to close more deals. The lessons learned from each review are fed back into the machine to constantly improve and constantly grow your business.
